Exploring the Practice of Evaluation in Corporate Venturing: New Publication in a Refereed Journal
Corporate venturing programs are important cornerstones in the innovation strategies of established organizations. The evaluation of new business models plays a central role in their success.
In the article Exploring the Practice of Evaluation in Corporate Venturing by Dr. Carsten C. Guderian (Friedrich-Alexander-University Erlangen-Nuremberg) and his co-authors Prof. Dr. Frederik J. Riar (University of Bern) and Andreas Cordes (Karlsruhe Institute of Technology), the elements of evaluation processes in corporate venturing programs were analyzed.
Based on the results of the analysis, the authors present an evaluation model that leads to a better understanding of the common evaluation elements of successful corporate venturing programs and beneficial relationships. The study is based on primary data from 21 corporate venturing programs. Here you get to the article.