In the wake of digital transformation, "value co-creation" and "open innovation" is high on the agenda for both academia and business. Innovation is no longer restricted to the boundaries of R&D departments of individual organizations but is generated by a wider range of stakeholders including customers, suppliers, etc. New methods of integrating both external and internal stakeholders are being intensively researched in order to ensure innovative strength and competitiveness.
At the Chair of Technology Management, within this research area, we primarily focus on the integration of user-centric approaches in technology-oriented companies. We aim to answer the following research questions:
- Which ways exist to integrate "Crowdsourcing" and "Prediction Markets" in R&D oriented environments?
- How to interact with users like customers and suppliers in innovation projects?
- How can organizations in times of digitization identify and work with "Lead Users"?
- What are the challenges and opportunities experienced in integrating "Lead Users" into the innovation process?
- What are the success factors of "crowdfunding" and how can such new types of financing be used efficiently?
- How to innovate more responsible ("Responsible Research and Innovation" RRI)?