Titelblatt von "Innovationsmanagement"

Editors: Vahs D, Brem A

Edition: 5th edition

Publisher: Schäffer-Poeschel

Year of publication: 2015

ISBN: 9783791034201

Language: German



For companies, the successful management of innovative ideas is as much a classic as it is a highly topical issue. In this book, current knowledge on the subject of innovation management is clearly presented and explained.

Essential topics are among other things:

– Success factors of innovations

– innovation strategy

– culture of innovation

– Organizational integration of the innovation function

– Phases of innovation processes

– innovation controlling

– Internal and external marketing of innovations

– innovation protection

For the fifth edition of the well-established textbook, the content has been completely updated, restructured and expanded.