Frugal Innovation

Frugal Innovation

With its roots in emerging economies, various "constraint-based Innovation" approaches (including "grassroots innovation", "jugaad", "catalytic innovation" and "social innovation") and especially the concept of "Frugal Innovation" have come a long way from focusing on subsistence marketplaces or "Bottom of the Pyramid" ("BoP") customers to being applied to address global challenges. At the Chair of Technology Management, within this research area, we primarily focus on exploring the concept of "Frugal Innovation" and related tools and methodologies, understanding its relevance in developed economies, identifying different technology transfers trends (including "reverse innovations") and new social entrepreneurship models.In particular, we aim to answer following research questions:

  • Is "Frugal Innovation" gradually becoming a global phenomenon? 
  • How are the concepts of "Frugal Innovation" related to other concepts like "Jugaad" or "Gambiarra"?
  • Which implications do "Frugal Innovations" have on new product development and R&D Management?
  • How can businesses adapt their strategies, business models and value chain in order to succeed in reaching customers with "Frugal Innovations" globally?
  • What are the new applications of "Frugal Innovation" in light of todays’ digitalized and more resource-cautious world, and how can companies use that? 

Bayern 2 dedicated an episode in the podcast “IQ – Forschung und Wissenschaft” (IQ – Science and Research) to the topic “Frugal Innovations”, in which Professor Brem also made a contribution. Here you can listen to the episode (in German only).