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Friedrich-Alexander-Universität Chair of Technology Management I WiSo
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Strategic Intellectual Property Management

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  • Bachelor
    • Data Science for Technology and Innovation Management with R
    • Unternehmer und Unternehmen – Exercise
    • Entrepreneurship (German only)
    • F&E Management (German only)
    • Bachelor Thesis Seminar
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    • Understanding and Mastering Case Studies in Technology and Entrepreneurship
    • International Technology Management Research Seminar
    • Product Innovation Management in Emerging Markets (vhb)
    • Strategic Intellectual Property Management
    • Profiting from Ideas and Inventions: An Introduction to Intellectual Property Rights (vhb)
    • Design Thinking and Product Design (German only)
    • Presentation Training (German only)
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    • Strategies for Innovation in Technology Ecosystems and Platforms (vhb)
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Strategic Intellectual Property Management

Content

In the contemporary economic environment, intellectual assets like Know-how, inventions, content, brands, trademarks (forms of intellectual property), contractual agreements etc. are the largest proportion of a firm’s total wealth.

Centering the management of intellectual property rights (IP) like patents and trademarks at the heart of strategy and innovation management, key concepts of strategic IP management will be investigated and discussed in an international context. Cases in class cover the successful IP strategies of firms like Apple, Amazon, Netflix, or Disney. Groups will work interdisciplinary.

This course includes – where applicable – also guest presentations from visiting lecturers/ industry representatives.

General information

The course is offered in both the winter and summer semester. The course is in English.

Read further information about the seminar in the module description.

Find further information on location and time of this course on UnivIS and on StudOn.

Contact person

Prof. Dr. Peter M. Bican

Prof. Dr. Peter M. Bican

Lehrstuhlvertreter

Lehrstuhl für Technologiemanagement

  • Email: peter.bican@fau.de
  • Google Scholar: Page of Peter M. Bican
  • Research Gate: Page of Peter M. Bican
Friedrich-Alexander-University Erlangen-Nuremberg, NCT
Chair of Technology Management

Dr.-Mack-Str. 81
90762 Fuerth 
Germany
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