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Profiting from Ideas and Inventions: An Introduction to Intellectual Property Rights (vhb)

This course includes the theoretical basics of Intellectual Property Rights (IPR) with focus on Germany. With the help of this course, the participants are supposed to understand the topic of Intellectual Property Rights from a management point of view. The following theoretical basics are provided:

Intellectual Property (IP) Basics

  • IP in the Product Life-Cycle
    •  Value Articulation and Firm Performance
    • Management of IP: The IP Department
  • IP in SMEs and for Entrepreneurs vs. Multinational Companies
  • Strategic Technology Management: IP as a Data Source
    • Practitioner’s Perspective: Accessing publically available data
    • Special Databases: Towards Competitive Advantage
  • New Trends
    • Regional to International Application: From the German Patent Office to World Intellectual Property Organization and Beyond
    • Challenges in Open Innovation Environments
    • Challenges in Emerging Markets

This class is recommended as a basic course for the master seminar “Strategic Intellectual Property Management”.

Find a course demo on this link.

General information

This course is an online course, which is included in the curriculum of the Virtuelle Hochschule Bayern (vhb). Hence, this course will be conducted online only. Attendance at FAU is only required for examination. The examination is a written case study and a group presentation.

The course is offered each semester, course language is English.

You can sign up for the course via vhb:

Registration period summer semester 2019: 18.03.2019 – 15.05.2019.

Find further information about the online course in the module description and on vhb (enter the course title in the field below “Titel der Veranstaltung” on the right side).

Contact person

Dipl.-Vw. & Dipl.-Kfm. Carsten Guderian

  • Job title: Lecturer (Profiting from Ideas and Inventions: An Introduction to Intellectual Property Rights (vhb))
  • Email: cguderian@patentsight.com