Research Focus

This Chair’s idea is to be the interface between Economy and Engineering studies. The according field of research is technology and innovation management which looks into the whole process from the first idea to market success.

The research topics in detail are:

  • Technology and Innovation Management
  •  Creativity and TRIZ
  •  International Research & Development
  •  Idea management and open innovation, especially:
    • Employee Suggestions
    • Supplier Integration
    • Customer involvement
    • Regulation and legality
  • Technology oriented Entrepreneurship
  • Innovation Marketing