quer.kraft – The Innovation network
In order to operate on the cutting edge, companies must always offer innovative products and services – this is also true for companies in the Nuremberg metropolitan area.
Against this backdrop, companies are looking for solutions to improve their innovation process and alleviate existing problems. A low rate of innovation in practice shows, however, that this is quite a difficult task in reality.
For these reasons, quer.kraft was created in 2006 (initially as a working group and from 2008 onward as a registered association) as an innovation organization. The aim of the network is to promote the practice of idea and innovation management in enterprises with a scientific approach and to make companies more aware of the latest findings and approaches from research.