Nivedita Agarwal discusses Frugal Innovation at Africa Day

Nivedita Agarwal at the Africa Day in Vienna
Copyright Marko's Photography, all rights reserved

On 6th of November 2019, AUSSENWIRTSCHAFT AUSTRIA organized the ‘Africa Day’ event in Vienna. The event was funded by go-international, an initiative powered by the Austrian Federal Ministry for Digital and Economic Affairs and the Austrian Federal Economic Chamber. Africa Day was focused on encouraging Austrian companies and entrepreneurs to venture into the African continent buzzing with opportunities and enormous potential.

Dr. Nivedita Agarwal from the Chair of Technology Management was invited as a panelist to discuss how Austrian firms can adapt their products to target African Markets. Talking about Frugal innovations, Nivedita highlighted the need for simple designs, leapfrogging technologies and developing a service ecosystem around the products for tapping the huge potential of the African continent.